What do we wear?
I get this question a lot and its a great one, but loaded! For starters, I always recommend choosing a cohesive palette of 3-4 colors max and dressing all the women FIRST. It's usually harder for women/Mom/Grandma to find something that she is completely comfortable and confident in- so start with all the women first. As a general preference I usually recommend at least 1-2 colors in your palette be neutral such as white, grey or beige. And overall if you need a general recommendation of what looks best on the beach I recommend light colors such as pastels, coastal colors, and neutrals. Anything easy on eye when it comes to patterns or florals are great, but recommended to be kept to a minimum to avoid clashing. For example, for a single family I would recommend only one person wearing something with a pattern or floral. For an extended family I would only recommend one person within each family group to wear a pattern. This will make your portraits easier on the eye as a whole, no matter how many people you have.
Once the woman have found their look you can build the additional family members based around what she has found and what falls within the chosen palette. Choosing colors that are within a mom's or floral dress are a great way to create a cohesive look within the individual family.
Next I would say that I don't usually recommend anything too bold, unless that's absolutely your style. Avoid loud clashing colors such as orange, red, even sometimes kelly green can be a bit contrasty on the beach. Avoid t-shirts with giant logos or cartoons for kids, stick to as basic and timeless as possible.
Finally, material and textures you choose will make a huge difference! The beach is a VERY windy place and thin materials for shirts, dresses and shorts tend to have a clingy appearance in the wind. Imagine your clothing wrapped around you like cellophane. This can end up not looking very flattering so stick to thicker, more stiff and even textured materials. Feel free to aim for a more relaxed look and leave shirts untucked since you will all be barefoot. Take a look at the examples below and discuss with your family to see what type of colors you love best for your walls. You don't need to all wear white and khaki, color is GOOD!
Important to note: Often times the beach is windy, that's just how nature created the coast. With the cooling aspect of the wind comes movement of hair and clothing. Winds are much higher at sunset so the best way to see what your outfit will look like in the wind is to stay in front of a mirror and a fan on high and see how the clothes lay. That sounds silly, but you need to make sure you're aware of the way your clothes hug your body in the wind.
Below are some images from my favorite sessions with outfit pairings. Pinterest is a great resource to find color palettes and what tones and colors work well together. I also have a couple of dresses in my Client Closet that are perfect for mom and the beach if you're stumped on finding anything else. Just ask!
Here is a great Pinterest resource for coordinating outfits: https://pin.it/gqldzjy6fxxlnh