What do we wear?
I get this question a lot and its a great one, but loaded! For starters, I always recommend choosing a cohesive palette of 3-4 colors max and dressing all the women FIRST. It's usually harder for women/Mom/Grandma to find something that she is completely comfortable and confident in- so start with all the women first. As a general preference I usually recommend at least 1-2 colors in your palette be neutral such as white, grey or beige.
Downtown areas vary from being very bright and pastel to being neutral and textural, so the area of your session may also influence my recommendation...
Rainbow Row and colorful areas: Stick to neutrals, coastal colors, and pastels to avoid clashing with the backdrops.
South of Broad, White Point Garden: You can go either the same as above or bold jewel tones, or fall colors work well here.
Patterns can be tricky and I have some basic rules for those- For example, for a single family I would recommend only one person wearing something with a pattern or floral. For an extended family I would only recommend one person within each family group to wear a pattern. This will make your portraits easier on the eye as a whole, no matter how many people you have.
Once the woman have found their look you can build the additional family members based around what she has found and what falls within the chosen palette. Choosing colors that are within a mom's or floral dress are a great way to create a cohesive look within the individual family.
Next I would say that I don't usually recommend anything too bold, unless that's absolutely your style. Avoid loud clashing colors such as orange, red, even sometimes kelly green can be a bit contrasty for the tones we have downtown. Avoid t-shirts with giant logos or cartoons for kids, stick to as basic and timeless as possible.
Below are some images from my favorite sessions with outfit pairings. Pinterest is a great resource to find color palettes and what tones and colors work well together.
Here is a great Pinterest resource for coordinating outfits: https://pin.it/gqldzjy6fxxlnh